This month’s breakfast seminar was the last one for this year, and we’re already looking forward to the next one in January. We finished in an excellent way with a talk held by Lina from Bonusway, an interview with our new profile Annica Englund, and a keynote speech by our CEO Robin. The topic for the day was Branding vs. Conversion, a consideration companies have to take into account when buying advertisement. Robin showed some examples of how to use Tourn to isolate or package them together in campaigns by choosing the right profiles and channels. Lina talked from experience how branding and conversion goes hand in hand, and also the importance of choosing right profile and tools to produce the best possible results.
We want to give a big thank you to everyone who came and thank you for a fun autumn with inspiring breakfasts. Now we are looking forward to next year and even more inspiration and news!